Gucci Company development

Gucci Company development
Gen card period
In 1919, Italian gucci · gucci's living in London and Paris, influenced by, he told the local fashionable personage of dress grade gradually experience. 1921 years after return to fiorentina, he opened a specializes in high-end baggage accessories and equestrian supplies stores, sell the best by local artisans fine leather, and above play ancient zhan (GUCCI) symbol. Only a few years, the store attracted a group of customers at home and abroad and Settings. Such a huge success, prompted the · gucci gucci in Rome in 1938 first opened a branch.
recession
After world war ii, due to the lack of raw materials, gucci design in 1947 to replace the handle of the handbag slubby skin, this one design still classics. By the s, derived from MaDu red, green, and red stripe with by gucci used as decoration design accessories, thus became the brand and a logo design.
rise
In 1953, the brand reputation has the adoration of gucci. This year, gucci the · gucci died, and the company also opened in New York branch in the same year, it marked the gucci began to attack the global market. In the s, as gucci London, Paris and palm beach, Florida, the establishment of the branch, the representative of the Italian vogue and grade of the world's most famous brand in the main market a foothold. To 60 s, "GG" officially became a gucci brand marking.
expanding
In 1970, the global expansion of gucci to the far east, Hong Kong and Tokyo had its stores respectively. The early 80 s, the company claimed the leadership by MAO LiJiAo · gucci master, but at this point, gucci family internal strife influence the development of the company and the brand image of gucci began to decline. In 1990, americans Tom ford to join gucci, as the company of women's creative director. His arrival heralds the revolutionary transformation of gucci began.
transition
In 1994, Tom ford was appointed gucci group all the products the creative director, the following year in March, he launched its excellent reputation satins shirt, MaHai
Wool coat and velvet pants outfit, model a collection of modern, sexy, leng yan with a new image. Tom ford aggressive overhaul gucci, the traditional brand for new fashionable and change the listener, make the fashionable young family become gucci representative. In the 90 s Europe and the transformation of the luxury brands in agitation, gucci to define themselves in the position in the fashion industry is undoubtedly made the most successful.
High-speed development
From March 1994 to now, gucci has been the world's most influential super heavyweight fashion brand. At the same time, it will gradually began to global fashion pop quality brands under the net, yves st Laurent France, and a number of classic brands are become gucci group members. In 1997, gucci bought cooperation for 23 years of famous Swiss watch company Severin Montres, so as to fully control their clocks and watches business. In 1998, for the strategic vision of good gucci, business management and financial operation, business news by the European Union as "European annual enterprise". In 1999, gucci and retailers spring Paris alliance to make yourself from a single brand change which is brand of super fashion kingdom, then become Italy's biggest fashion group. Today, gucci stores all over the world, involving clothes, leather, jewelry and perfume of a product, by the global fashionable personage demand.