Louis Vuitton high-quality goods retail brand classification

Louis Vuitton high-quality goods retail brand classification


DFS Galleria: founded in 1961, main duty free commodity sales. 


Miami Cruiseline Services: founded in 1963, main cruise ships duty-free sales. 


Sephora: founded in 1970, main perfume, cosmetics, maintain article and beauty products. 


Sephora online mall: founded in 1999, main perfume, cosmetics, maintain article and beauty products sales network. 


Le Bon Marche: founded in 1852, main general merchandise, Franck & Fils Parisian store, La Grande Epicerie DE Paris food store, real estate. 


Samaritaine: founded in 1869, main general merchandise.

Louis Vuitton clocks and watches and jewelry brand classification

Louis Vuitton clocks and watches and jewelry brand classification


TAG Heuer: founded in 1860, main watch and timer. 


Zenith: founded in 1865, main watch and timer. 


Dior: founded in 1985, main wrist watch and writing articles. 


Fred: founded in 1936, main jewelry, top class gem and wrist watch. 


Chaumet: founded in 1780, main jewelry, top class gem and wrist watch. 


Omas: founded in 1925, main writing articles. 


BVLGARI: founded in 1884, main jewelry, watches, perfumes, glasses and handbags.

Louis Vuitton perfume and cosmetics brand classification

Louis Vuitton perfume and cosmetics brand classification


Parfums Christian Dior: founded in 1947, main perfume, cosmetics and skincare product. 


Guerlain: founded in 1828, main perfume, cosmetics and skincare product. 


Parfums Givenchy: founded in 1957, main perfume, cosmetics and skincare product. 


Kenzo Parfums: founded in 1988, main perfume, bath series and maintain article. 


Laflachere: founded in 1987, main health, beauty and household cleaning products. 


BeneFit Cosmetics: founded in 1976, main Cosmetics, beauty and maintain article. 


Fresh: founded in 1991, main skin care, beautiful body, perfume, cosmetics and candles. 


Make Up Forever: founded in 1989, main special products and ordinary consumption makeup girl cosmetics. 


Acqua di Parma: founded in 1916, main perfume, ancient long shui, household spices and household collections. 


Perfumes Loewe: founded in 1972, main perfume.

Louis Vuitton fashion and leather products brand classification

Louis Vuitton fashion and leather products brand classification


Louis Vuitton: founded in 1854, main leather products, clothing, shoes, watch, jewelry, textiles and writing articles. 


LOEWE: founded in 1846, main leather products, clothing, silk jewelry and perfume. 


Celine: founded in 1945, main garment, leather products, shoes, jewelry and perfume. 


Berluti: founded in 1895, main shoes. 


Kenzo: founded in 1970, main garment, leather products, shoes and accessories. 


Givenchy: founded in 1952, main senior set uniform, clothing, shoes, leather products and accessories. 
Marc Jacobs: founded in 1984, the main business men and women garment, leather products, jewelry and perfume. 


Fendi: founded in 1925, main garment, leather products, jewelry and perfume. 


StefanoBi: founded in 1991, main shoes. 


Emilio Pucci: founded in 1948, main clothing and accessories. 


Thomas Pink: founded in 1984, main shirt, tie and dress supplies. 


Donna Karan: founded in 1984, the main business men and women clothing, children's clothing and apparel products. 


eLuxury online: founded in 2000, main products sales network, shut down in 2009.

Louis Vuitton wine and liquor brand classification

Louis Vuitton wine and liquor brand classification


* Moë t & Chandon : founded in 1743, main champagne. 


* Dom Perignon: founded in the eighteenth century, the main champagne. 


* Veuve Clicquot: founded in 1772, main champagne. 


* Krug : founded in 1843, main champagne. 


* Mercier : founded in 1858, main champagne. 


* Ruinart : founded in 1729, main champagne. 


* Châ more fort teau d 'Yquem : founded in 1593, main senior wine. 


* Hennessy : founded in 1765, main dry city. 


* Glenmorangie : founded in 1893, main scotch whisky. 


* California : founded in 1973, main sparkling wine and California wine. 


* Argentina : founded in 1959, main sparkling wine and Argentina wine. 


* Australia Green Point: founded in 1986, main sparkling wine and Australian wines. 


* cloud Bay : founded in 1985, main New Zealand wine. 


* Cape Mentelle : founded in 1976, main Australian wines. 


* Newton : founded in 1984, main California wine. 


* Terrazas DE los Andes : founded in 1999, main wine.

Louis vuitton is its brand

Brand analytical


1, wine and spirits: Champagne Moë T & Chandon (Champagne) supported before F1, the company began in 1743, is located in France has pelt Dom Perignon in (Champagne) monastery of the birth of Veuve Clicquot Ponsardin senior Champagne (Champagne) woman brewing Champagne Krug (Champagne) only make senior mix Champagne Champagne Mercier (Champagne) in addition to your nothing characteristic Châ Teau d 'Yquem (wine) in your corruption is famous for mould Newton Vineyard (wine) white wine primarily American goods Belvedere (vodka) as for luxury because the bottle more beautiful. 


2, fashion and leather products: Louis Vuitton this need not say? Loewe (pack) in Spain, with leather manufacturing business now involves leather goods, finished garments, silk trim and perfume of production and processing CELINE this should also go to? Berluti (" lu mention) do the old brand of leather, shoes is the best; KENZO (she Yin three) this need not say? Givenchy (Givenchy) and not say this "? Marc Jacobs Louis vuitton's artistic director called Marc Jacobs, he brand Fendi (Fendi); needless to say? StefanoBi Emilio Pucci finished product of shoes fashion, mainly in the printing process on the outstanding Thomas Pink shirt Donna Karan do the (Donald card LAN); needless to say? The company is DKNY. 


3, perfume and Cosmetics: Christian Dior (Dior) Guerlain (Guerlain) Parfums Givenchy (Givenchy) Kenzo Parfums (takata finds a 3) Laflachere household cleaning products BeneFit Cosmetics it is said that call (bad girl) Fresh beautiful body skin care; Make Up For Ever colour makeup; Acqua di Parma spices; Perfumes Loewe perfume. 


4, clock and watch and jewelry: (this is the most out of the things LVMH, say watch it calendar) TAG Heuer peak group (a person of extraordinary powers,); Zenith (really force); Dior Watches (Dior); Fred is also do table and jewelry; Chaumet (zhuo beauty) jewelry primarily derivatives Louis vuitton TAMBOUR automatic timing watches, Louis vuitton first set of libraries in wrist watch series TAMBOUR (French solution "beat"), in 1540 the first only available in the western world the table (clock-watch TAMBOUR) names. Adhering to the consistent grace of the brand fashion style, smooth the complete line, meticulous tidy surface, fine wristbands, every detail is show fine manual. To highlight the characteristic of the brand, the burnish of fine steel chassis have Monogram pattern. The automatic refined device that USES the wrist every move, automatically set to and fro, thus to tighten the watch machine core Lord clockwork. The timer are located in 3, 6, 9 hours position, 4 to 5 hours position between calendar displays with more. 


Louis vuitton suitcase began to manufacturing, brand with practical, delicate, comfortable as a design foundation. Now the LV group has had more than 50 brands of products, mainly belong to wine and spirits, fashion and leather products, perfumes and cosmetics, watches and jewelry, the high-quality goods retail and several other major fields. The French dress brand givenchy, Italy skinner fendi, Swiss high-grade watch brand, a person of extraordinary powers, retail sephora cosmetics and luxury brands of the famous brand industry has been included in LV ranks.

Louis vuitton genuine distinguish

Louis vuitton genuine distinguish

Leather texture
True packets of grain is deep, blisters if the gap between particles is clear, as LV
Is the width of the ditch between particles are very average. The whole feels soft hard moderate, more flexible. Leather texture like itself a plane, and then put the irregular blisters lines YiLiLi auxiliary up feeling, and each grain of bubbles lines the gaps between the very well and have certain depth. And every grain of spread of the height of the bubble up small depth and even, looking at more sense. Copy of the decorative pattern of press the bag is also very similar, but with long will give oil, feel is usually some hard. Although also have an irregular grain, but the main that YiLiLi decorative pattern gap between small, seemed to blisters particles MiMi crowded together, not quite stereo. In short a contrast, from detail or can see out.
Which color and composition of the four
Skin from aging four of the color and form which see. Typical Monogram decorative pattern from far away look, each a far see seems to be solid of yellow-green, but carefully examines, will find that the above printing is of little article slash composed, from almost see, will find that marked the color printing is actually by parallel of diagonal lines. The color of the flower is yellow. Overall color is very clear. Copy the goods A above, spend standard basic also by the inclined stripe composition, but the color often wrong. Most of the partial brown. Even if color close, because of the whole grain road, the relation between the far see the past, total feel confused. But should pay attention to the second point can be used as one of the bases, but can't completely in this point, because now copy to be the true, the above flowers with really color is very close to also.
hardware
From the hardware on recognition, usually LV shop genuine hardware, such as zipper head, not usually is very bright golden brown, but green gold, copper and color, the feeling is not very bright, some are a little dark, a little approximate grind arenaceous qualitative feeling, but not to the extent of the grinding, after all, is a sense of feeling. Of course also cannot treat as the same oh, now a lot of new hardware also has many is very bright color. Here only about the most common old flower the old one in conventional bag. In order to exceed below A zipper head as an example, this once both difference. Not surprisingly, special flash, especially bright left of the imitation, although the colour has is quite good, very close to the seller flaunt A green genuine gold and bronze color, but or too bright enough. And a little bit of the picture is true. May the light of the relationship between pictures, the real also not that heavy grind arenaceous feel, there are still certain brightness, but not like the picture on the left that was a thief light. The biggest difference is that the above LV ", genuine more stereo, and orderliness, edge compared respectively edges, and copy product in addition to very thief bright beyond, the feeling of LV relief out too smooth, not enough and clear.
Matchs a skin
With the skin from, some people said it FangWeiXian and drip darker test. This actually super level A done. So still want to see from the details. First said around the white bag on the aging skin fine edge, genuine LV usually is very fine, straight, round and stereo, a whole down is very even and neat article no disconnect can't see juncture, no distortion or a little twist on such issues, some even good copy product scrutiny may be a little thick. Next is the leather straps, LV aglet even inclined backpack, is also a whole down the article no juncture, this high requirements of cortex, skin loss is great. General copy product hard to do, another is the hand wan package by the handle. Genuine handle do fruity and smooth, without ruffled. And the light is a bit poor imitation of the product ZhuanSheChu often have wrinkles. But more than A general super has largely can do no creases. Some say can look from color. This is the most misleading. Because of different LV monopoly with bag period also might not make it to the skin with exactly the same color. This long oxidation degree is different, color is not the same. Want to know the cortex, even if not only put the long, color also can be changed. Such as classic pillow bags, seems to be a before, many hands in the secret is bought color. And the most recent buy is very white color.
Skin with pins and the closed paint
With the pins and the skin from closed paint, and other details see. LV car suture is not only symmetrical, and is the oil of wax on cotton line, can be used as identification details. All LV products, thick and toughening the seams of the in the interval of will equal seam, it is said that every inch of how many strict rules the pins. And manual car line in case as conscientious and meticulous, opened the LV bags inside hand wan buckle place, fixed a stick a skin position also good. Now the imitation goods even appearance can be done, but the inner line a difficult to do so meticulously. Said before needle horn can from protest, false bag usually a line
To is straight, really bag of is every needle Angle has a point of view, like a bubble of the willow, a point of view. But now do the above A copy of also can do that. So this shortage by the thought, but only as a true packet inspection standards of generic precision. The following two with old bag of true and false of the skin with contrast to see. From photos actually already see not too out. But touch on his groove is slightly different, copy of the cortex is hard and bright, really a little more soft. In addition observation true and false new bag used car line, also have different, but this is limited to the new product difference, only as a reference. Genuine is yellow. And copy of don't know why always use wrong color, with very afraid of the goose yellow, or very colourful are yellow. But usually only in the new time is more apparent, false with old, from line of the color will be arguing don't come out.
Serial number
LV bag will in some small position printed on production factory in points and said the manufacturing number, generally by two English words and four digits composition. Each LV bag will have. And produce different years. Bag bag types, serial number are also different. And copy product serial number will have, but often a fake factory produce of use the same serial number. Must pay attention, some genuine wrapped in 1987 years ago produce of handbags have no such number. LV pack pack in series is different, the position of the brand serial number is different also. For example: braces inside the root, metal buckles cortex inside the root, the bag buckles on the side with the skin, inside the bag side seam with small skin, inside the bag have a seam above the LV writing all a piece of leather little bag, and then opens neri, imprint in joints, side, bag splay by sewing position open with the skin, and so on. In short fine find, always can find.

Louis vuitton brand idea

Louis vuitton brand idea

Louis vuitton way of doing that is to do his own brand, to stick to your own brand spirit, do different things, to provide you a real cultural thing, and then Louis vuitton is to have more understand the Louis vuitton people to pay attention to the Louis vuitton products, welcome those who have not spending, but have the consumer consciousness or for the attention of a product of high culture, may one day have the choice of ability, will be the first time to choose the Louis vuitton. Louis vuitton's dress style is easy to distinguish, the bold coloring from clothes let a man is Louis vuitton blood unruly features, the most impressive is his designer bright beautiful and moving flowers design, be popular fashion as the classic. Louis vuitton in the clothing of no specific form, but his clothes but will look "wear" oh! Carelessly a bit, have the possibility of lady into a village, the prince change a beggar's risk characteristics. 1821: LouisVuitton was born in eastern France founder Franche-Comte province. In 1837, at the age of 16 LouisVuitton fleeing their homes, to Paris to the peerage about my packing. 1852: napoleon iii was, LouisVuitton was chosen for the queen's royal bundle of work, from now on in high society. 1853: win the trust of the queen, according to udinese. 1854: first a leather outlets (Paris). 1885: the first overseas branch (London). 1859: to create your factory, in Asni ё res... 1885: territory to overseas expansion, open from Paris to London. 1890: invention exclusive lock, continue to use up to now. 1900: the son of LouisVuitton GeorgesVuitton follow in his father's footsteps, place the luggage diversification, including can hang the clothes out of the trunk, shoes and cap box with box. | 1914: the champs elysees in Paris can open up avenue world's largest leather store, and the store later became LV extend world sales of the Internet's core. 1920: the feudal traditional collapse, a world tourism boom, LV customers including many celebrities noble, such as the chanel lady, India queen and French President, etc. Every time they travel, the baggage number can be as much as thirty to fifty a thing.1924: GeorgesVuitton design Keepall multipurpose package, become the pillow-shaped strip the ancestor of modern bags. | is 1931 years: the son of GeorgesVuitton Gaston, the careful design various cabin trunk and tableware box, convenient by plane passengers, the design can extend the deft at suitcase. 1932: LV bag formal debut bucket, named Noe (from the bible that name). It was said that because want to send five bottles of champagne to friends, bitter without proper bag costumes, and design the on narrow wide leather bag under, opening a root leather string to tie tight. 1936: for famous conductor LeopoldStokoski design and with his family name named suitcase, like a mini "activity office". 1954: its one hundredth anniversary, by tourists will store up very dense champs elysees avenue, move to selling GaoJiPin near the arc DE triomphe, this is the world famous LV this store. 1984: in Paris and New York stock market also listed. First introduced to Taiwan to the agent, in Taipei dun-hwa south road and love of the famous brand area at established stores. 1985: become a holding company, and will travel products and leather goods and other business, turn to its subsidiary company LouisVuittonMalletter. In addition the more and the Spanish leather family LOEWE cooperation, the development of all its overseas business. 1986: first Epi cover-pressing series, responded by global launch and attention. 1987: purchase in March VeuveClicquot group, the group, which has VeuveClicquot champagne and Givenchy perfume. In the same year in September, LV and Hennessy (Hennessy) merger, as the world's largest high-quality goods group LVMH (LouisVuittonMoetHennessy). In 1989, in Paris, AvenueMontaigue54 open global image store, replacing old shop with area. 1990: start to the all-sided towards brand, besides leather goods, but also develop all kinds of high-quality goods, blankets, clothes and pen and merchandise. In 1996 to celebrate the one hundredth anniversary of the series create Monogram, invite seven design masters of set limit to design. 1998: clothing high-quality goods to join in. The World Cup held in France, LV in order to match the "hometown" important event, particularly refined three thousand Monogram set limit to football, cause snapping up. 1999: zhongshan north road was Taiwan's global image store opening, male and female attire series first introduced.

Louis vuitton brand logo

"The composition canvas"-the eternal image of LV
One day you are looking at magazine exclaimed, faye wong carry this kind of LV Louis vuitton is like a duffel bag, Angelina ZhuLiNa · this kind of is not a small case son canvas bag, again see bottom go to, don't guess, Cecilia cheung under this kind of canvas bag must be Louis vuitton undoubtedly LV...... Canvas, case grain, Louis vuitton LV patterns-100 years ago, Louis vuitton has such a face, after one hundred years of Louis vuitton still had such a face. "The composition canvas" LV Louis vuitton is the first one of the surface hole, is it eternal mirror. Since 1896, Louis vuitton LV officially launched a brand mark function "letter combinations canvas" design that day, "the composition canvas" will become the ultimate symbol of brand kingdom. From the first generation of LV MONOGRAM Canvas, Louis vuitton design, to son George vuitton the abbreviations used his father's name and V L with flower design, design today still achieved international interweaving of letters printed on Canvas sheet (MONOGRAM Canvas) style, "letter combinations Canvas" LV Louis vuitton continue is more than 100 years of brand identification symbols. 


In 1996, to celebrate the 100th anniversary of the birth sign letters interweave, LV Louis vuitton at that time the President of the SAN KaSiLi (Yves Carcelle) after 3 years of thoughtful, from around the world to invite seven distinguished avant-garde designer to design interweave the sign of the new style letters bag, the seven out of the design of each and later became LV Louis vuitton conquer global fashionable public figure ". LV Louis vuitton last 100 years of brand identification symbols in a dictionary Monogramz in mean the composition, the most famous is one of representative of the invention of the letters by LV and pattern of the combination, many brand to have a unique monogram design such as: the Chanel double C, fendi double f, gucci double g, Dior letters combination and so on, its popularity in Asia than America, Europe, Japan is crazy about. But the artistic quality is opinions differ from each other, and lots of people despise an attend to, think this kind of phenomenon but materialism of extreme performance, is a luxury brand brainwashed the sad after results.

Louis vuitton design style

Louis vuitton design style


In 1901, Louis vuitton introduced a lightweight flexible Steamer bag, become the pioneer of later ages handbags. In 1909, silk and wool with family vuitton made Kashmir travel blanket, and become the later scarf and bedding bag pioneer. A good brand is always in the future have unlimited QiShiLi, at the same time, the good brand and always in time to complete the process of continuous classic. 


In 1914, Louis vuitton finally in the famous in the world of the champs-elysees in Paris avenue 70, opened the world's largest travel leather outlets. 7 layers of building the breathtaking. 


On the basis of original ideals, Louis vuitton have also insisted the continuously innovation, Keepall handbags, overturned before people is the concept of the opponent bag, and soft canvas let a person fondle admiringly. Louis vuitton first a perfume also is in the surprise was born in, "Heuresdabsence" is a romantic name, represents a Louis vuitton brand new exploration. 


Louis vuitton brand one hundred and fifty years we have been advocating the delicate, quality, comfortable "travel philosophy", as the basis of design... Louis Vuitton (Louis Vuitton) the name throughout Europe become the symbol of the most delicate traveling articles. Continue today, no matter later extended out of leather, silk or watches, pens, and even dress, Louis Vuitton is (Louis Vuitton) in one hundred and fifty to advocate delicate, quality, comfortable "travel philosophy", as the basis of design. 


So in 1997 to join LV group for the fine arts design director of the New York designer Marc Jacobs (Marc Jacobs), for Louis Vuitton (Louis Vuitton) this symbolizes the high-quality goods of traditional Paris brand infuse a new energy. In March 1998 he never production for clothes LV, put forward "from scratch" extremely brief philosophy, get world fashion positive reviews. The American born young designers-actually not small, last year he and in compliance with the modern women's life, contracted and delicate design, once again get "America's best women's clothing design award". In March 1998, he is from the production of clothing LV, put forward a "from scratch" extremely brief philosophy, indeed as expected get world fashion very positive affirmation.

Louis vuitton-legend characteristics

Both waterproof refractory

Louis vuitton waterproof, refractory legend, the true extent is difficult to pursue, but it does not need leather or other ordinary leather, but using a painting, Canvas called with the Canvas material, plus a layer of waterproof PVC, did make it bag griselda, is not easy to wear. In addition to "durable" besides, a history of one hundred and fifty years of Louis vuitton, initially specializing in royal and noble market, also is the famous brand stands for the cause of the said. In 1888, Louis vuitton with quadrate design instead of the original m, brown stripes, and add to the registered trademark, but knockoffs filled in the world still; So in 1896 and with Louis vuitton letters, four petals form, plus or minus a new pattern of diamond design, this is the famous Monogram origin. Monogram this design, in fact deeply in the 19 th century popular Oriental art, and the effect of both decoration and practical Nabis affected by painting. Four petals form and positive and negative diamond all is the essence of both fusion. The classic decorative pattern used years, is almost all Louis vuitton to fans of the first introduction goods decorative pattern series.


Classical and fashionable fusion

In the past only speak classic don't talk about the trend of the Louis vuitton, in recent years finally change style. In 1996, to celebrate the one hundredth anniversary of the Monogram series, invite seven fashion designers design style of set limit to, in a collection of crazy global upsurge, let the Louis vuitton experience to tide also have great place. In 1998, Louis vuitton has to find the MarcJacobs designer to join in, design Vernis series, and even then developed never had clothing series, besides suitcase, leather and fashion outside, chengtuo of one hundred years of Louis vuitton will also steps into the other fashion fields. Marc from the United States, but he has deeply to the clothing of history, culture, foundation and classical spirit that is fascinating. Marc design concept with practical give priority to, he think fashion to wear can let people go out is the most practical, pay attention to detail design, with a unique personal vision, derive a outstanding female charm style. The classic case, bright-coloured innovation bag, Louis vuitton noble spirit and quality unchanged, but in Marc clever dress up and for Louis vuitton changed into the new expression, more close to public life. The Japanese artist murakami lung (Takashi Myrakami) with his cartoon world subversion of the Louis vuitton, also subversion world, Louis vuitton letters combination design in the variety of magical hues reverse the vision of people impression. At the time, the flowers and laughing long murakami eyes translate into various signs appear in Louis vuitton's commodities. Western classical brand in the east fantasy artist, the fashion and art achieved unprecedented success in marriage. Murakami, a fascinating to RON Marc Jacobs said he appreciated most is murakami long joy under the dark side of the works, at the same time a light and dark is the real life, also is Marc Jacobs to lead the Louis vuitton direction.


In one hundred, consummate craft

Louis vuitton is not just passing fashion brand, is able to be one hundred classic, the key reason is that let consumers enjoy aristocrat's quality. Founder Louis vuitton, in the 19 th century, is the wife of uriah napoleon iii's work full-time bundle and royal leather division, he invented have waterproof function flat cover hard boot, durable quality guarantee, immediately throughout society, also let a Louis vuitton comes out, it is the famous brand attitude, influence of fashion at that time, become famous gentleman go out for travel equipment. Louis vuitton George vuitton create the son of the famous Monogram series, its main light and the canvas, the production process is very heavy and complicated, have to add a layer of waterproof chlorinated ethylene (PVC), printed on standard pattern, and then after pressure lines, just finished, this is a canvas great pressure and wear-resisting toughness, ensure long not deformation, do not fade, and decorative pattern intact, almost all of the basic money are the canvas material, and design into different leather purposes. Louis Vuitton MH group (Louis Vuitton Moet Hennesy merger with and become) in making a Louis Vuitton wallet, they have to pass 1000 word procedures; Its portfolio at the beginning of design, will be in the laboratory, continuous two weeks continuously switch will not deformation test test, the strict quality test for is to let consumers buy the rest assured. Almost used Louis vuitton leather consumers know, Louis vuitton leather goods with a more than ten years, all can still intact, and light will be because of the long term and skin touch, over time, become natural and elegant color. Even a rumor, "the Titanic" (many submarine sank a few years, a raised from the bottom of the shore Louis vuitton suitcase hard type, didn't ooze water half drops; And rumors, someone's home on fire, fire most clothing, but a Monogram Glace bag bag, appearance is fireworks blackened the deformation, inside items are intact. Although these rumours are a little exaggeration, incredible, but also prove to the world of Louis vuitton quality trust, with unshakable status.

Louis vuitton founded process

Louis vuitton founded process
As a famous luxury brand (Louis Vuitton) of Louis Vuitton was founded in 1854, is affiliated with senior produced exclusively and decoration China Moet Hennessy LouisVuitton group of supplies. Napoleon iii reign, and the expansion of the French territory aroused the Jenny queen traveled around Europe's interest. But, traveling fun but often because a few problems and to sell at a discount greatly--those beautiful clothes can't always appropriate to stay in luggage. Poor boy Louis vuitton on their own skill, the queen's garment ably in the tie travel. Because of this, the young man from the country to Louis soon be his Jenny queen attention and trust. The process of service for the queen, the ups and downs of travellers, Louis vuitton has caused the attention. At the time of transportation revolution is in the ascendant, take the train become the most fashionable choose travelers, but it also brings them to a lot of trouble: not the suitcases got crumpled clothes, is in the train in the turbulence bags fall again. Louis vuitton think they can more people traveling from sorrow, easy to an end in 1854 for the court service, founded in Paris between the first leather store, the main product is flat cover trunk. Founder, Louis vuitton's first job is to celebrities noble when you travel pack up. He witnessed the invention of the steam trains, also saw the steamboat transportation development, at the same time also deeply realize at the time DieQi dome of the suitcase difficulties. So, Louis vuitton revolutionary created a flat roof leather box to, and in Paris at the first shop. This is in "Trianongrey" canvas of the box soon become made polite Parisian society like travel the nobles of the first choice of travel items. His design soon be copied, flat-roofed square suitcase become trend. Four years later, Louis vuitton expand the scale of leather store, near Paris Asnieres set up the first factory. This time, the design, the production process of paying more attention to the solution of practical problems travellers, with practical design idea as foundation, Louis vuitton in fashion and professional aspects further.

In 1871, Louis vuitton in Scribe avenue opened a new store; 1875 stores open to central London. The development of the company for the innovation of the product to provide a more solid foundation: the brand's classic product hard luggage was born in 1889, it to adapt to the long-distance travel turbulence, to the most needed peace of mind and travelers comfortable-so far, it is all Louis vuitton pride. Louis vuitton suitcase is with the first gray Canvas face, 1896, Louis vuitton, the son of the father's name with George w L and V cooperate with flower design, design to 21 century achieved international still interweaving of letters printed on Canvas sheet (Mon ogram Canvas) style. Louis Vuitton son George Vuitton (Georges L. Vuitton), inherited the family tradition handyman, show in small invention talent. In 1890, he invented the special lock "5-tumbler"-features with a key as long as, can open the customer I all the Louis vuitton suitcase, to avoid the traveler in trousers to a lot of key problems. Louis vuitton in gradually establish brand image, by the greed of the FangZhiZhe its successful stolen. But this further inspired George vuitton creativity--in 1896, his Monogram canvas printing the famous "LV" brand, this makes the Louis vuitton began as a brand into the idea of people symbol. Excellent brand is always full of to the future of the enlightenment, Louis vuitton development process is the sentence on the proper interpretation of the light and flexible, in 1901, travelling bag Steamer available and later became the pioneer of vanity; Eight years later, vuitton with silk and wool family made Kashmir travel blanket, and become the later scarf and bedding bag pioneer. In 1904, George as a saint Louis world expo to his position. That same year, Louis vuitton suitcase out a series of new design, increased the trunk of internal storage unit, used to put perfume, clothing and other items. In 1906, the son of George Elijah stone-Louis married renee's Wells ". That same year, Louis vuitton suitcase launch vehicle.

In 1914, Louis vuitton that year dream finally became a champs-elysees in Paris avenue store 70, that was the world's largest travel leather outlets. Louis vuitton to 2008, the 150th anniversary of the founding of the two special large suitcases in this building is frame on both sides, a stunning display. During the first world war, Louis vuitton to adapt to the demand of at the time, to make military suitcase can fold the stretcher. After the war, he and concentrate on making suitcases, and access to many celebrities', order steady stream not. To Louis vuitton grandson home smoke (Gaston), The Times, the products have pushed to the top of the luxury, creating a special purpose each box, some have deserve to comb and ivory tortoise brush and the mirror, some compose with pure silver crystal perfume bottles. Louis vuitton company will also should be individual customer requirements, for they tailor-made all kinds of products.

In February 1998, Louis vuitton the first flagship store opened in Paris, then the second home to Bond street in London the opening. In August and September, third and fourth home flagship store respectively in Osaka, Japan and the United States open in New York. Each store LV The business scope of Louis vuitton include traditional bags series, Louis vuitton new birth of men and women clothing series and men and women's shoes series.

In 1999, Louis vuitton in Hong Kong holdings central square set up a flagship store, cover an area of two layer, a total of 6600 square meters, with Louis vuitton store all the high quality leather, including luggage, traveling bags, leather handbags, small leather products, pen and the men and women of new fashion and shoes series etc, and also provides private leather customized service. A whole a century has passed, printed with "LV" symbol of this unique pattern of the intertwined letters canvas bag, with the rich

Louis vuitton stylist introduction

Louis vuitton stylist introduction


Marc Jacob

Had someone to "bad boys" call the American fashion designer, said he style lax, behavioral, but like him but think this is authentic "elegant new" pies, as his personal brand design, some people like, it will be as a genius is make, but some people think this is but the wave get hollow reputation. In 1986, only 23 years old of Marc get big company support, launched on individual named "MarcJacobs" clothing series, after 20 years of development, MarcJacobs has developed into a significant in the fashion of the name. Many people think that "MarcJacobs" is the designer essence with the idea of best carrier, such as the men's clothing series, always stressed romantic, elegant, experienced, but in casual also hybrid decadent lazy, means that in fact this with Marc personal philosophy beliefs, he thinks highly of him, a new and between queens street artists the smell of dust, more than the dress also reflects life attitude, this is his favorite people most respected. Women's clothing, MarcJacobs design, imagine his familiar women, such as the daughter of coppola SofiaCopolla (its close friends, now also be director), Marc more to a goddess of Sofia inspiration. Considerate women for outstanding contemporary feeling and his female beauty, multi-purpose silk, cotton cloth, make clothes more soft; In addition, he will use colors to strengthen soft feeling and beautiful, and keep a city breath. "New York golden child" MarcJacobs as a designer's vice brand clothes, MarcbyMarcJacobs with an incredible speed rapid growth, up to now has become a hardcore fashion fans indispensable gear, in Japan and Taiwan accumulated a lot of popularity, many of the young girl dreams become brand. The design has always been a strong point of women's MarcJacobs, and he made the magic of topic, and was again confirmed, "fashion from the girl grabbed" article this motto unconsciously and with the body in....... In fact, for series of 2005 autumn winters, the outside world's appraisal is got mixed, said fair is favour its novel design and active changeful style, who were think not spit on the creative, random take a phone. In fact, MarcJacobs have long accustomed to these kinds of attacks, his response to always is concise, Marc would rather much concern yourself with agitation in the streets to how busy for a time.

Louis vuitton founded

Louis vuitton founded

The French luxury goods produced exclusively senior Moet Hennessy Louis Vuitton group gilgamesh Louis vuitton character image(on August 4, 1821-on February 27, 1892), French history, the most outstanding fashion design one of the master. LouisVuitton1821 was born in eastern France Franche-Comte province. In 1837, at the age of 16 LouisVuitton fleeing their homes, to Paris to the peerage about my packing. In Paris in 1854, he opened the first named after me between suitcase shop. A century later, "Louis vuitton" become suitcases and leather goods around the world in the field of the first brand, and become a symbol of the society. Its the value of the brand as we americans in the heart of maotai.

In 1852, napoleon iii was, LouisVuitton was chosen for the queen's royal bundle of work, from now on in high society.

In 1852, Louis vuitton revolutionary created a flat roof leather box to, and in Paris at the first shop. Like today, his design soon be copied, flat-roofed square suitcase become trend. Louis vuitton suitcase is with the first gray canvas face,
1896, Louis vuitton, the son of the father's name with George w L and V cooperate with flower design, design today still achieved international interweaving of letters printed on canvas sheet (MonogramCanvas) style. From the design the first now, printed with "Louis vuitton" symbol of this unique pattern of the intertwined letters canvas bag, with rich legend and elegant design and become the classics of the fashion. For 100 years, the world has experienced many change, people's pursuit and aesthetic idea change with it, but the Louis vuitton not only outstanding reputation, and keep the incomparable glamour.

In February 1998, Louis vuitton the first flagship store opened in Paris, then the second home to Bond street in London the opening. In August and September, third and fourth home flagship store respectively in Osaka, Japan and the United States open in New York. Each store business scope includes the Louis vuitton are traditional bags series, Louis vuitton new birth of men and women clothing series and men and women's shoes series.

In 1999, Louis vuitton in Hong Kong holdings central square set up a flagship store, cover an area of two layer, a total of 6600 square meters, with Louis vuitton store all the high quality leather, including luggage, traveling bags, leather handbags, small leather products, pen and the men and women of new fashion and shoes series etc, and also provides private leather decide

Louis vuitton pictures appreciate (20 copies) service system. Louis vuitton brand one hundred and fifty years we have been advocating the delicate, quality, comfortable "travel philosophy", as the basis of design... Louis Vuitton (Louis Vuitton) the name has now spread throughout Europe, become the symbol of the most delicate traveling articles.

Louis Vuitton（路易·威登）

     Louis Vuitton, he is a French history, the most outstanding leather design one of the master, in Paris in 1854, opened in his name the first room, named suitcase shop. A century later, Louis vuitton suitcase and leather fields become one of the best brand, and become a symbol of the society. Nowadays, Louis vuitton brand is not limited to the design and the sale of high-grade leather and bags, but to become involved in fashion, decorations, leather shoes, bags, jewelry, watches, media and wines and other areas of the giant trend indicators. From the early LV suitcase to a year on T stage of Paris now changing LV fashion show, LV (Louis vuitton) is the international fashion industry has been able to stand at the top position, AoJu luxury brands of columns, lies in its own unique brand of DNA.

Chinese luxury brand the status quo (3)

     In fact China not native luxury brand, only without loud brand. Quality local luxury no less than foreign luxury, just in the popularity of lower. Speaking of China's first luxury brand, the bright title may want to fall on the Shanghai (Shanghai Tang) head, ShuiJingFang, green bamboo snake, etc are trying to make high-end luxury image. But, relative to foreign luxury brands of full of beautiful things in eyes, Chinese luxury brand is very few, and the distance from the top luxury and a distance.
     Now in the department store in Europe, people have can see Shanghai Tang (Shanghai), Vivienne Tam (a was born in Hong Kong China fashion brand) and Chiatzy Chen (XiaZi was born in Taiwan, China fashion brand), China's top fashion brand figure. Fashion and luxury products of the most significant differences lies in fashion brand products of a single, and luxury brands have many derivatives.
Want to do a brand and not overnight success, need quite a long time to accumulate up a brand connotation and traditional. Another achievement a brand, also need to spend a lot of manpower and material. The local brands can't establish long-term effects and one reason is that Chinese businessmen seem to lack a long-term goal, lack of cultivating the luxury brand culture self-restraint.
     Although China local luxury road is quite long, but believe deep cultural inside information will be Chinese luxury industry development provides a wealth of the connotation of the brand. Chinese element has been more and more people have accepted, believe that China local luxury brand in the near future in the world will also be popular.

Chinese luxury brand the status quo (2)

    Buy luxury goods in the channel, in the United States and other mature market, almost everyone has the ability to buy certain luxuries, and lead to luxury everywhere, often to be called "the democratization of luxury". In a supermarket, people can get the top of food, and even through the Internet and telephone order. And in China, buy luxury goods is representative of wealth and status in society. Global each big luxury merchants in China sales of luxury, more developed city center was capturing business circle position opens stores of gold and flagship store, because then can let consumer experience to honour and the symbol of the brand value, to meet Chinese consumers buy luxury goods pursued some internal need.
     Mention luxury brands, the general thought is foreign those luxury brand, asked about Chinese luxury brand, can answer up only a few. Chinese luxury consumption group is increasing year by year, now has become the third largest luxury consumer, second only to the United States and Japan. According to the statistics of the choose and buy of luxury goods, but no Chinese native luxury figure.

Chinese luxury brand the status quo (1)

Chinese luxury brand the status quo
       China's luxury market mature markets of compared with western significantly different also reflected in luxury consumption. In China's luxury consumers, one kind is a rich estate consumers, they like to avoid crowds, pursue personalized service and patronage luxury retail shops to buy the latest and the most popular products, general won't consider the question of price. And the more the main consumption group is "overdraft" type luxury consumers, they many thousands of dollars a month for the white-collar workers, among them with big, medium-sized enterprise senior employees is the most typical example, they take a whole monthly wages even at overdraw to buy a luxury, commonly known as the "moonlight clan". The Chinese market is an interesting phenomenon, only a small part of the LeiDaBiao is wearing in real brand target consumers wrist, and most LeiDaBiao is be successful young people have, the Chinese have not fully satisfy basic life to need (decent lives), there to show off the demand of consumption.
      In China, luxury consumption is still in products, i.e. consumers pursuing the latest style or new product. And the western the mature markets of the consumer is favored exalt experience, such as luxury holiday or for province and provides services and door-to-door delivery of home delivery service, etc. Compared with European consumers, China's luxury consumers pay more attention to the product brand, producers and country of origin, like to buy high public popularity, have the obvious brand logo and the original import of luxury goods from abroad, and little patronage unfamiliar, in domestic do not have visibility of the luxury goods. Who is the manufacturer of the luxury goods, luxury goods brand is what, to Chinese consumers is very important.

Luxury brand characteristics

Luxury brand characteristics

1, the symbol of wealth

2, reveal aesthetic feeling

3, personalized outstanding

4, positioning specificity

5, mass distance

6, historical reputation value

7, the top quality representative

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