Chinese luxury brand the status quo
China's luxury market mature markets of compared with western significantly different also reflected in luxury consumption. In China's luxury consumers, one kind is a rich estate consumers, they like to avoid crowds, pursue personalized service and patronage luxury retail shops to buy the latest and the most popular products, general won't consider the question of price. And the more the main consumption group is "overdraft" type luxury consumers, they many thousands of dollars a month for the white-collar workers, among them with big, medium-sized enterprise senior employees is the most typical example, they take a whole monthly wages even at overdraw to buy a luxury, commonly known as the "moonlight clan". The Chinese market is an interesting phenomenon, only a small part of the LeiDaBiao is wearing in real brand target consumers wrist, and most LeiDaBiao is be successful young people have, the Chinese have not fully satisfy basic life to need (decent lives), there to show off the demand of consumption.
In China, luxury consumption is still in products, i.e. consumers pursuing the latest style or new product. And the western the mature markets of the consumer is favored exalt experience, such as luxury holiday or for province and provides services and door-to-door delivery of home delivery service, etc. Compared with European consumers, China's luxury consumers pay more attention to the product brand, producers and country of origin, like to buy high public popularity, have the obvious brand logo and the original import of luxury goods from abroad, and little patronage unfamiliar, in domestic do not have visibility of the luxury goods. Who is the manufacturer of the luxury goods, luxury goods brand is what, to Chinese consumers is very important.
