In fact China not native luxury brand, only without loud brand. Quality local luxury no less than foreign luxury, just in the popularity of lower. Speaking of China's first luxury brand, the bright title may want to fall on the Shanghai (Shanghai Tang) head, ShuiJingFang, green bamboo snake, etc are trying to make high-end luxury image. But, relative to foreign luxury brands of full of beautiful things in eyes, Chinese luxury brand is very few, and the distance from the top luxury and a distance.
Now in the department store in Europe, people have can see Shanghai Tang (Shanghai), Vivienne Tam (a was born in Hong Kong China fashion brand) and Chiatzy Chen (XiaZi was born in Taiwan, China fashion brand), China's top fashion brand figure. Fashion and luxury products of the most significant differences lies in fashion brand products of a single, and luxury brands have many derivatives.
Want to do a brand and not overnight success, need quite a long time to accumulate up a brand connotation and traditional. Another achievement a brand, also need to spend a lot of manpower and material. The local brands can't establish long-term effects and one reason is that Chinese businessmen seem to lack a long-term goal, lack of cultivating the luxury brand culture self-restraint.
Although China local luxury road is quite long, but believe deep cultural inside information will be Chinese luxury industry development provides a wealth of the connotation of the brand. Chinese element has been more and more people have accepted, believe that China local luxury brand in the near future in the world will also be popular.
