Buy luxury goods in the channel, in the United States and other mature market, almost everyone has the ability to buy certain luxuries, and lead to luxury everywhere, often to be called "the democratization of luxury". In a supermarket, people can get the top of food, and even through the Internet and telephone order. And in China, buy luxury goods is representative of wealth and status in society. Global each big luxury merchants in China sales of luxury, more developed city center was capturing business circle position opens stores of gold and flagship store, because then can let consumer experience to honour and the symbol of the brand value, to meet Chinese consumers buy luxury goods pursued some internal need.
Mention luxury brands, the general thought is foreign those luxury brand, asked about Chinese luxury brand, can answer up only a few. Chinese luxury consumption group is increasing year by year, now has become the third largest luxury consumer, second only to the United States and Japan. According to the statistics of the choose and buy of luxury goods, but no Chinese native luxury figure.
