The legendary founder armani history

The legendary founder armani history
Armani is Europe's most top, is the world of one of the most fashionable men's brand. Armani  company business clothing in the design ties, glasses, silk, leather products, perfumes and  even household products, the products are sold to more than 100 countries and regions, the  United States is the biggest selling European fashion brand. Recently, in Italy's fashion  capital milan, our reporter for Armani the company's founder, President and brand designer  George. Mr Armani (Giorgio Armani) exclusive interview. Now, let's listen to the world of  fashion to master is how to fashion of the way it. 
For department store window display lead him to fashion road
"I went into the fashion industry, is purely made the mistake," armani said he had had nothing  to do with the fashion industry, is a department store in the window display work to change his  life. 
In 1935, armani was born in milan 40 miles away from the southwest of piacenza. His father  opened a shipping line, has three children, armani ranked second. His grandfather in piacenza  town running a wig store, especially for the local theatre make 10 century style of wigs. "Old  grandfather often took me to the theatre backstage, there, the stage of the view that a fan",  armani recalls. But parents gave up his dream for the arts, in the parents' insistence, armani  was sent to milan to study medicine. Three years later, he called up and made three years of  assistant surgeon. 
After retiring from army, an extremely the chance, he in the famous Italian department store  Rena Thornton branch found a window display work. Later, he was transferred to the fashion  department store. "A have nothing to do employees often will be leading tucked into the  department." Mr Armani such wryly told reporters. 
It is this opportunity to armani broke into the world of fashion's door, he began to accumulate  relevant fashion all knowledge, learning fashion design related skills. He in fashion  department for seven years, and the seven years as he laid the solid foundation of clothing  design masters. One day, when Italy and embroidery threads of authority, said "textile king"  says lotito plug in urgent need of a fashion design assistant, the store manager is recommended  armani. Plug for the smart says lotito and honest is very satisfied with the young man, because  he let armani in a lot of fabric picked out the best products, armani chosen just is the most  like says lotito plug the fabric. And so, he was hired as a plug the men's clothing designer  says lotito, $40000 a year, the income is in at that time is very high. 
Six times in a row for male designers awards eight years later, 34, gave up the high pay of  stable armani position, and the architect has focus. Calais AoDi cooperation, in a less than 14  square meters of the room, open a clothing design office, began independent fashion design  career. In 1974, when George. Armani's first men's clothing after the conference fashion, he  won the "jacket" king of the reputation. In 1975, at the age of 40 armani his name to, and set  up a "GiorgioArmani" company, and registered his trademark. 
In the 1980 s, women began to design he starred. His shoulder to wide exaggerated, show a kind  of new age women implicit elegant temperament, more and more people to love. American fashion  designer bill. "lars said:" his dress design, really has its originality, invulnerable. He is  the time of genius." Men's clothing design, he is clueless. He had been in 14 years scored the  global more than 30 clothing awards, including the famous "card mention. Sarkozy g" male  designers prize was he more record even won six times. 
Facing journalists "you for changing fashion what she thought", armani the Bryan old man near  very carefully to say: "want to in changing fashion trend in the design of the same style to  keep their own, the most important is to try your best." Armani and then said, "essentially, I  was giving people. I hope his service efforts can help people to live more beautiful wife.  Whether in order to become more attractive before her husband and put on my design clothing, or  round, too, people's aim is to in the most natural state let look is the most beautiful. I  design each set of fashion is from my heart out of ideas." An American designer card Mali said:  "I know for armani not much, but when I to a young man say, he looks very spirit, ninety-nine  percent said he will answer, and he was wearing armani clothes." A low-key, avoid to appear in  public
Armani diligence, modesty, the manner is also very low-key. Although the professional reasons,  his picture is meeting many magazine cover, but he himself or to avoid as far as possible to  appear in public, and rarely an interview. He is a workaholic, often working at his desk for 12  hours. When he finished a design, and he will show it to employees see, listen to their views,  like to discuss with your family, absolutely no general boss of subordinates that thrusting  manner. His order to customers like to a guest in the house, every time you want to have handed  over a cup of coffee. 
Talk about diversified management, armani said: "we have been very careful and also more  stable." At present, the competent armani every work, including management, design, and so on.  He thinks that "a person to assume overall responsibility" to a fashion company it is  important.
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